Hexad Typologie

Hexad typologie

The Hexad model differs from the other classification systems in this overview in one fundamental way: it is directly connected to gamification. Gamification is the use of game elements in everyday life - for example in learning applications, sports, or the workplace. This model was proposed in 2015 by Andrzej Marczewski with the idea that game-based systems are far more engaging when they are tailored to individual personality traits. The Hexad model therefore helps us understand not only how we play, but more importantly what motivates us to engage in activities across various programs and applications.

A major advantage of the Hexad questionnaire is that it is easy for anyone to understand. The authors recognized that users of modern applications are not necessarily experienced gamers and may not be familiar with gaming terms such as “levels” or “achievements.” Instead of using complex game-related terminology, the questionnaire focuses on fundamental psychological needs. It asks what truly drives people in their everyday lives and, based on this, estimates which game elements are most likely to be effective for each individual.

When developing the questionnaire, the experts first created dozens of items, which they carefully tested and compared with the results of personality assessments. The researchers even examined whether participants responded consistently after several weeks in order to ensure high reliability. The final version of the questionnaire contains 24 items and is now used to help application designers create environments that are more engaging for users - whether they are motivated by overcoming challenges, acting autonomously, or collaborating with others.

Philanthropist

The primary motivation of the Philanthropist is purpose and meaning. This is a selfless type of player who enjoys helping others without expecting any reward in return. They derive the greatest satisfaction from contributing to the success of others, sharing their knowledge, or donating items they no longer need.

Socialiser

The Socialiser is driven by a sense of belonging. They perceive games primarily as a space for meeting others and forming new relationships. Winning at all costs is not their priority; instead, they value shared experiences - whether through team cooperation, chatting with friends, or healthy competition within a community.

Free Spirit

The Free Spirit is motivated by independence. They play mainly to express themselves and to act without external constraints. They love exploring unknown places and creating their own content. They are most satisfied when they discover hidden surprises (Easter eggs), can customize the game to their liking, or complete tasks in any order they choose.

Achiever

The Achiever is driven by the desire for mastery. They want to be genuinely good at what they do and to continuously improve. They seek out demanding challenges and tasks through which they can test their abilities. What motivates them most is visible progress - whether it is advancing to the next level, acquiring new skills, or winning difficult battles.

Player

The Player is motivated by tangible rewards. Their primary drivers are external incentives such as points, badges, or trophies. They are often less interested in the activity itself than in the outcome it produces. They enjoy collecting in-game rewards, climbing leaderboards, and participating in any competition where they can win something tangible or exclusive.

Disruptor

The Disruptor is driven by a desire for change. Their primary source of enjoyment is testing boundaries - exploring how much the system can withstand and what it will still allow. Although this is sometimes done in a controversial way, their approach is often highly valuable, as they are able to identify flaws and propose improvements that no one else has considered. They seek freedom, anonymity, and tools that allow them to reshape the world around them.

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